At NRI Chaiwala outlets, Jagdish Kumar offers 35 different types of tea, including ‘Mardo wali chai,’ ‘Pyaar-Mohabbat wali chai,’ and ‘Anti-corona Brahmastra chai.’ He has amassed a revenue of Rs 1.2 crore in less than a year.
In December 2018, a non-resident Indian (NRI) gave up his green card and closed his hotel firm in New Zealand, inspired by Prime Minister Narendra Modi’s “Make in India” initiative.
The National Council of Hotel Management awarded Jagdish Kumar a bachelor’s degree in hotel management. He has more than 20 years of expertise in the hospitality sector, having worked for India’s best hotel groups as well as overseeing hotel chains and beverage outlets in New Zealand and the Middle East.
Decoding India’s Tea Relationship
In India, tea is much more than just a drink. You go to have tea when you need a break from work. On a rainy day, a cup of hot ginger tea with pakoras is the perfect pick-me-up. In addition, most Indian households utilise tea to treat coughs and colds.
According to Statista, India is the second-biggest producer of tea in the Asia Pacific area after China, and it is also the greatest consumer of the beverage, consuming about 30% of global tea production in 2018. Despite this, the country exported the most tea in the world, trailing only China and Kenya.
It’s no surprise that Jagdish saw enormous potential in India’s tea sector. His first objective when he arrived in India in 2018 was to travel across the country to learn about the tea industry. His stops in Nagpur and Assam proved to be crucial. Nagpur, since it provided him with a base from which to launch his business, and Assam, because it is India’s tea planting capital.
In India, tea is drank like no other beverage on the planet. “However, it is not well-known in international markets,” Jagdish explains. Internationally, Sri Lankan tea is well-known.
Jagdish further points out that in North India, people drink lassi and buttermilk, while in South India, people drink filter coffee.
In May 2019, jagdish launched a tea-selling chain called ‘Corpbite Unit of MGJ Restaurant India Pvt Limited,’ which serves a variety of teas. He began his career as a corporate vendor in Nagpur, delivering tea to IT behemoths like Infosys and HCL.
The Delhi-based company has three business models: corporate catering for IT businesses, BPOs, and multinational corporations (MNCs), four multi-brand outlets (MBOs) located around Delhi-NCR, and wedding or event catering, which is still in the works.
The company currently employs 35 employees and has generated a revenue of Rs 1.2 crore in less than a year.
Jagdish’s background and occupation have earned him the moniker of “NRI Chaiwala.”
COVID-19 IMPACT ON CHAIWALA BUSINESS
When it comes to the anti-corona Brahmastra chai, Jagdish emphasises that problems are an unavoidable part of running a company. When he first began off, obtaining licences, finding skilled labour, and commencing operations were all quite tough.
“I foresaw that a crisis like this would reach India when the globe had only started reporting coronavirus infections,” he says.
The shutdown forced the closure of eight under-construction retail shops. According to Jagdish, the hospitality and tourism industries have received no significant relief from the government’s financial packages.